CBA Industry Blog

Curing Craziness

A few minutes ago I popped my head over my cube wall to ask my co-worker Cathy if we were done yet. Done with what, she wanted to know. “Done being crazy, that’s what.”

This time of year is notorious for making the CBA staff slightly… okay… extraordinarily stressed out and brain dead. (I called my boss the wrong name not once, but twice yesterday!) I’m sure the rest of you are experiencing some of that same frantic commotion these days too.

As crazy as we may all be these next few weeks, I wouldn’t miss it for the world. (And I’m not just saying that because I work for CBA!) Several months ago at a CBA area meeting, I spoke about the upcoming Show and how much I enjoy it. Actually, I think I said something to the effect of its one of my favorite parts of my job and one of my favorites thing I get to do all year. I might not look like I’m enjoying myself come Thursday afternoon, but that’s another story...

So, to share some of my excitement with you, here are a few reason why I’m really looking forward to being in Orlando next week…

More Operation Worship Updates

The stories keep coming in. Here's another great example of the impact Tyndale and Operation Worship are having on communities and individuals alike...

“Just want you to know that to date I have received 66 cases of Bibles and have sold and distributed 39 of those cases. I have 27 cases remaining. Hopefully they will go by mid-July.

Our focus for staff devos on Thursdays here at the store is Operation Worship. This morning we gathered around the table that we have set up for our customers to sit and write their messages of encouragement ... we prayed specifically that "some soldier" would come to know Christ through one of these Bibles.

I had a pastor call me today and ordered 3 cases of Bibles and said ‘I applaud your store for what you are doing.’ I in turn applaud Tyndale and thank you all for partnering with us to make an impact in the lives of so many.” 

Operation Worship Military Bible Update

If you haven’t heard about Operation Worship’s military Bible campaign by now, you’re missing out on a fabulous initiative. We here at CBA have greatly appreciated the partnership between our stores, Tyndale, and Operation Worship. The success stories have been pouring in so we thought we’d share just a few quotes.

“As of this morning, we have sold 800 individuals and 21 cases (672 units). The stores seem to be as excited about this campaign as any that I've seen. We should crush our 10,000 unit goal.”

“We’ve sold 46 cases (1472 units) in our one store alone. This campaign has done so much for our relationships with our local churches.”

“With many of our retail partners already two weeks into their promotion, sales are definitely accelerating. We are beginning to hear of significant church orders as the stores are reaching out to the church communities as well as their in-store promotion. There is great excitement throughout CBA retail and a very refreshing commitment to the ministry to our troops.”

Thanks for all you’ve been doing and keep up the great work!

July BSLs are up!

The July BSLs are listed below and on the web. Want more frequent data updates? Like weekly updates? Sign up to receive CBA's CROSS:SCAN data feeds. It's easy. It's fast. It's free... to members.

And in case you haven't heard, best-selling author William Young will be speaking at the CBA Member Breakfast at ICRS. Register today to reserve your seat and hear from the author himself!

Fox’s “The List” and other DVD thoughts…

Last week I had the privilege of reviewing Fox’s latest release, The List. Check it out if you haven’t heard about it yet. Hopefully though it’s selling in your stores already, as I’m slightly behind on some posts here. (Did you know ICRS is a mere three weeks away?)

Now, I say it was a privilege to watch this film because I highly appreciate the work of the Fox team, and the diversity they bring to the DVD category in Christian retail stores is even more appreciated not only by me, but by the viewers too.

(And – slight confession – being a teenager ten years ago meant not being able to escape the TV show phenomenon known as Dawson's Creek, in which Mary Beth Peil always played the ultra-conservative Christian grandmother. Watching Peil act in The List was kind of like taking a walk down memory lane again. Only this time, there were no braces and awkward high school dances.)