Hi. For those of you who haven’t met me yet, I’m Lauren. Lauren Anne Zaczek to be precise. Yes, that is how you spell my last name. No, that is not how you pronounce it. Phonetically it is zay-check, just like a paycheck.
Most days though I’m just plain Lo.
As the idealistic whipper-snapper in the office, I typically make it my job to have the down “Lo” on just about everything happening everywhere. I’m the nerd who plays Jeopardy for fun, has my homepage set to CNN so I can always know the latest headlines, and probably bores most people with the random trivia I know like the largest movie theater ever built in the US is Radio City Music Hall and when it opened in 1932 it had 5,945 seats.
If it wasn’t apparent from that last tidbit, I love the film industry, particularly the Christian film industry. I also write a lot of the DVD reviews for CBA’s magazine Retailers+Resources. You can pretty much guarantee that if there’s something cool going on in the Christian film world, I already know it or will want to know about it.
My generation has grown up living vicariously through films, and lives dramatically change because of this medium. To quote a producer and friend, “Movies are the ultimate form of entertainment. They can be watched both individually and collectively, and with recent technology advancements, films are everywhere all the time.”
And movies are powerful – they blend dialogue, moving pictures, music, and hopefully strong messages that transform lives.
So when I read Greg Holland’s CBA CROSS:SCAN newsletter the other day, I had to pick my jaw up off the floor. According to CBA’s CROSS:SCAN data and excluding Bible sales, the #1 best-selling DVD of 2007 sold more units than the #1 best-selling book of 2007.
Does this mean we should stop selling books? Absolutely not. Does this mean we should evaluate how effective our entertainment departments are? Absolutely yes.
Here are a few questions to get you started: Do I know what my customers are watching? Do I have what they want to watch? Do my customers think of my store as the ONLY place to purchase family and faith-based entertainment?
Like we said when we launched this blog, we want it to be a tool to serve and empower you to be successful. Hopefully you’re a little bit more empowered now that you know the down “Lo”.
To learn more about Greg Holland’s CBA CROSS:SCAN newsletter and how it can add to your store’s success, email Eric Grimm. To learn how you can benefit from CROSS:SCAN, email Tammy Horvath. Know something I don't know? Email me.