DeeperCalling Media, LLC, reported a network-wide sales increase of 180% over the same sales figures last year across all their stores for CyberMonday. A CBA-member store with a brick-and-mortar location along with an online store saw a 344% increase in their online sales. Some brick-and-mortar stores far exceeded the 180% average sales increase by seeing online sales increases of as much as 4,672% over last year’s figures.
Bill Goodyear, VP of product development at DeeperCalling, believes that there are still plenty of opportunities for retailers to find new markets and multi-channel selling is one of the best ways to attract those new customers. “Our figures are showing that we are attracting new customers at a rate that equals that of last year,” Goodyear said. “There are a large number of gaps in the market that are available to those that actively search and seek them out.”