Relaunch for 2009!

With the whirlwind of the holidays and 2008 behind us now, we’re relaunching the CBA Industry Blog with a whole new strategy and vision. For the year ahead, here’s a sneak peak at where we’re headed and why you – our readers – are more important to us than ever before…

New success stories from within the Christian retail industry
Few things help more than hearing from others in your same position what they’re doing to succeed these days. We’ll be bringing in more guest bloggers and telling their stories on creative, unique solutions to finding success.

Behind-the-scenes peeks at channel-wide exclusives
With the success of projects like Tyndale’s Operation Worship, we’ll be bringing you behind-the-scenes stories on how these exclusives are affecting the Christian retail industry, along with new exclusives like Campaign Financial Aid.

Stats, stats, and more stats!
Given the growth of CROSS:SCAN and CBA’s new partnership with Bowker, having more fresh data available about consumer habits is now easier than ever. We’ll be combing through the data to bring you relevant nuggets that apply directly to your business.

Show news
ICRS is coming up fast, and we can’t wait to see you in Denver this summer. We’ll be using the blog to bring you even more content on how the Show is your resource for success this year.

CBA Initiatives
We have a lot going on this year and we can’t wait to tell you all about them. One of the most exciting initiatives that CBA is launching this year is CBA Connect, a tool to help retailers train staff and better connect with customers to increase sales.

And… connecting with you!
A blog is only effective when its members are being engaged and gaining something valuable. We want to know what’s valuable to you and help provide that information. Comment here or email us.

Can’t wait to launch 2009 with you!

The CBA Team