There are years when planning for the International Christian Retail Show takes precedence over all other job responsibilities here at CBA. This has been one of those years – not just for me but for everyone on staff. The need to have a trade show that delivers tangible take-aways and finely tuned business solutions is one of the driving forces behind why prepping for ICRS has taken over our daily calendars leading up to the industry’s largest event.
Dean Edwards, CBA’s data guru, often says he deals in the “cornflakes” of life while at work. That is, he’s messing around in the soggy, sometimes indecipherable details of data. Cornflakes abound for everyone during ICRS season though. It’s easy to get stuck in the details and not see the big picture of what’s happen and how things are shifting. At least it feels that way for me this time of the year.
As tedious as the cornflakes can be, they are paramount to delivering those aforementioned tangible take-aways and finely tuned business solutions. If we didn’t traverse through the cornflakes, we wouldn’t gather together next week. And what has come from the cornflakes is exciting this year.
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