Amazon targets brick-and-mortar in app attack

Amazon releases app that lets consumers check prices in physical retail stores in comparison with Amazon prices; offers $5 discount Dec. 10 as an incentive.

In a press release from yesterday, Dec. 6, Amazon announced their newPrice Check app and an incentive program on Dec. 10 meant to get consumers signed up and using the app.

According to the Amazon press release:

“Year-round, the Price Check by Amazon app allows shoppers to makesure a deal is really a deal. And on Dec. 10, the simple act of price checking while shopping in physical retail stores will get customers an additional 5% discount (up to $5) off Amazon’s price on up to three qualifying products in eligible categories, including electronics, toys, music, sporting goods and DVDs. Amazon anticipates December 10^thwill be one of the biggest days of the year for Price Check.

“ ‘The ability to check prices on your mobile phone when you’re in a physical retail store is changing the way people shop,’ said Sam Hall, director of Amazon Mobile. ‘Price transparency means that you can save money on the products you want and that’s a great thing for customers. Price Check in-store deals are another incentive to shop smart this holiday season.’

“In addition to these one day, in-store deals, shoppers can also start submitting in-store prices with the Price Check app, ensuring they are really getting a deal and allowing all Amazon customers to get the lowestprices year-round.

“ ‘We scour online and in-store advertisements from other retailers, every day, year-round. Now, we are enabling customers to use thePrice Check app to share in-store prices while they search for the best deals. This is a powerful opportunity for customers to get involved and ensures Amazon customers get the best possible prices,’ said Hall.

“The Price Check by Amazon app is available for iPhone and Android and can be downloaded for free from the Amazon Appstore, Android Market and App Store for iPhone. Price Check appusers can ‘price check’ using four input methods:

•  Scan a barcode: Amazon's barcode scanner will match an item and provide pricing from Amazon.com and other online merchants in seconds. One exclusive feature to the Android version of Price Check is the ability to scan in either portrait or landscape mode, making it faster and easier to find products.
• Snap a picture: Snap a photo and instantly match the picture to books, DVDs, CDs, video games and more.
• Say the product name: Speak the name of a product to return accurate product matches and pricing from Amazon.com and its other online merchants.
• Type your search: Type the product name to instantly find products and prices.”

What do you think?

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Comments

[Eric Grimm]

CBA is supporting efforts for a federal system to administer state and local taxes (The Main Street Fairness Act) that will help level the playing field for independents and others who do pay local taxes and suffer price discrimination because of tax subsidies to Amazon and other Internet only retailers.

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[Bill]

I think two things.

Firstly everyone knows that Amazon gets the best pricing from publishers, which only allows them to continue to undercut indie retailers. They use their volume to demand better prices. We used to be a publisher and we know what Amazon and Walmart negotiate. So to pretend that is the same price that the indie stores get is not true. We need publishers to take a leadership position and ensure that EVERYONE gets the same price. No special deals for Amazon, B&N, Lifeway or CBD. Otherwise you are actively working to undermine the very retailers you say you support. And by doing that you are saying clearly that you dont support them. Indie retailers have a choice in the products they stock, and i think that they should reward those publishers who a pro indie with more floorspace.

This is an area where the CBA can help - by having publishers sign a pledge to give the same pricing to everyone. With no special deals or volume rebates etc. Then it would not be as hard for the indie stores to hold their own against the big retailers. It is particularly galling to see Christian publishers give a company that sells pro islamic, pro abortion, pro witchcraft publications a better deal. Quit it!!!!!

Secondly, why not run a campaign that baits Amazon to send shoppers to local retailers? Have a switch-n-save campaign where any customer walking in with the Amazon App gets the Amazon price. Lets have publishers assist in this by rebating the retailers back a little to help out. This would encourage indie retailers to greet customers using the app with warmth and humor, offering them a better deal just for pulling out the app. Im sure Amazon would "appreicate" that!

There are tonnes of solutions out there. The day of selling Christian Books at the full RRP is gone - its a joke to keep holding onto the past. In this economy everyone wants a deal. So, the people that get out there and give the best deals will win. And in the meantime all we retailers ask for is that you dont slaughter us by charging us more than Amazon and CBD.

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